8.23.2011

Maruti Suzuki launches next generation Swift






Maruti Suzuki India Limited, India's largest car manufacturer today unveiled its much awaited sportier and stylish car, the all new 'Swift'.

The new Swift offers best in class acceleration, high power to weight ratio and much improved fuel efficiency. With over 140 new features, many for the first time ever in an entry level variant, the new Swift is set to once again redefine "premium compact" car segment, a segment that Swift had itself created.

Built on an all new platform, the new Swift is longer and wider than its predecessor.

Maruti Suzuki engineers have adopted several new weight reduction techniques for an enhanced power to weight ratio in the new Swift. As a result, while new Swift delivers a power-packed and sportier drive, it also offers more kilometers to every drop of fuel: 6 per cent more in diesel and 4 per cent more in the petrol version. In addition, the Company has introduced the VVT engine technology in all petrol variants of the new Swift. The highly acclaimed DDiS engine powers the diesel variant of the new Swift.

Maruti Suzuki and its suppliers have invested over Rs. 550 Crore to make the new Swift more vibrant and sportier. The next generation Swift comes with a localization level of over 95 per cent.

The Swift is iconic and special in many ways. It entered the Indian car market and became a segment reference point, a blockbuster, by selling over 600,000 units in 6 years making it by far the highest selling car in the premium compact segment.

Maruti Suzuki is confident that with the new Swift the company will further strengthen and expand its position in the premium hatchback segment.

Speaking at the launch, Shinzo Nakanishi, Managing Director and CEO, Maruti Suzuki said, "We have launched the new Swift at a time when there was significant demand for the outgoing model. In keeping with the Swift's iconic status, we had to ensure that the brand continues to offer the latest and the best in terms of features, design, performance and aspiration. I am confident that the new Swift will create new benchmarks with its improved fuel efficiency, stylish & sportier looks and high performance."

Pricing Information :

The petrol variant of the Swift will start at a competitive Rs. 4.22 lakh, while the higher end variant will cost Rs. 5.52 lakh. The older Swift (petrol version) was priced just under Rs. 4 lakh when it was initially launched.

The diesel variant has been priced between Rs. 5.17 lakh to Rs. 6.38 lakh. The company said it has already received over 50,000 bookings for the new Swift.

The new Swift comes with :

  • Improved Fuel efficiency and Best-in-class acceleration
  • Petrol: Fuel efficiency up by 4% @18.6 kmpl
  • 100 kmph in 12.6 sec in Petrol
  • Diesel: 6 % more fuel efficient @ 22.9 kmpl
  • 100 kmph in 14.8 sec in Diesel
  • Highly acclaimed engines deliver a power packed performance Petrol: 1.2 litre K-series with VVT
  • delivers torque of 114 Nm @ 4000 rpm and power of 87 ps @ 6000 rpm
  • Diesel: award winning 1.3 litre DDiS engine
  • delivers torque of 190 Nm @2000 rpm and power of 75 ps @ 4000 rpm
  • High Power-to-Weight ratio Petrol: 91ps per ton
  • Diesel: 71ps per ton
  • OBD-2 compliance on both engines


Some of the features on the new Swift include :

  • Changes in dimensions
  • 90mm longer
  • a wider stance of 1695mm and
  • wheelbase longer by 40mm
  • Reduced kerb weight in all variants (upto 30 Kgs)
  • 20mm additional knee room
  • 28mm more foot space for rear seats
  • Premium and plush interiors
  • Class-leading fit and finish
  • High quality rich and sporty upholstery
  • Sport black interior color scheme
  • Silver accents on trim and on the new 3-spoke steering wheel
  • Larger body hugging front seats
  • Sporty multi-layered dash board with a waterfall console
  • Enhanced Chrome usage on A/c vent knobs & door handles for premium feel
  • Integrated storage spaces in dashboard with retractable cup holder

Multi-information LCD display:

  • fuel efficiency, temperature, trip, time, etc
  • A high-end feel with
  • Tilt steering
  • New Speedometer cluster
  • Single touch lane changing indicator
  • Automatic Climatic Control
  • Enhanced storage space on doors like Retractable cup holder Center cup holder
  • New high-end stereo with 6 speakers, enhanced Sound quality, USB
  • Automatic speed-based 3-level volume control
  • Steering mounted illuminated controls
  • Seat height adjuster for driver seat
  • Class defining exteriors
  • Turn indicators mounted in external rear view mirrors
  • Lively and larger Headlamps
  • Imposing tail lamps
  • Sporty U-line design theme front and rear
  • Rear sporty antenna
  • All new fender, bumper, back door, rear bumper and fog lamp
  • Floating roofline design
  • Sporty wheel arch designs
  • 15-inch Alloy wheels and low-profile tyres

New wheel cap design :

  • Superior comfort and convenience
  • Improved NVH ensures higher cabin quietness up to 3db
  • Hydraulic engine mounts for lower NVH
  • Improved ergonomics
  • Array of reminders: Seat belt; Lights-on, Key-left
  • Next generation Rally Based Suspension System for smoother ride and precise handling
  • Keyless entry cum alarm system
  • Enhanced gear and transmission
  • Detent -pin technology in transmission for smoother gear shift

New Swift offers a safer ride:

  • Next generation ABS technology with engine drag control
  • Increased torsional rigidity in body
  • Front dual SRS airbags (top end variants only)
  • Auto-unlock in case of airbag deployment
  • Auto unlock when key is removed

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