Volvo is a Swedish automaker, owned by the Chinese, who builds cars in Belgium. They also build cars in Sweden, of course, and they’ll soon open a plant in China. Cause business in China is doing good for Volvo, that the automaker will build a second construction plant in China by the end of this year.
But there's another problem that faces the Volvo automaker is the exchange rate against the U.S. dollar, which raises the cost of selling Volvo cars.So to solve the problem they will build a plant in North America to balance what Volvo CEO Stefan Jacoby
calls “currency movements.” But it hasn't been decided yet, Jacoby
calls a North American new manufacturing plant “the utmost solution,”
and the automaker is even willing to enter into a joint venture with the
right partner.
Ford, who sold Volvo to Zhejiang Geely in 2010, has been looking for a new partner at their Flat Rock, Michigan plant since Mazda announced its departure. It’s far too early to say if such a cooperative and mutually beneficial relationship is even under consideration, but we’ll say this: necessity makes for some strange bedfellows in the automotive world.
Despite the recent global downturn in the automotive business, Volvo
remains cautiously optimistic about the future. Jacoby admits that the
automaker is “more prepared” than they were in 2008, in regards to both
financial strength and manufacturing flexibility. By 2020, the automaker
hopes to boost sales to 800,000 units annually, or roughly double its
current sales. To achieve this goal, Volvo is planning to invest some
$11 billion over the next five years to grow demand in worldwide
markets.
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