9.06.2011

Dealership Employees get fired for joyride aboard BMW 1M



With video recording technology at our finger tips, many people tend to make the wrong choices, and the following story follows the same path.

Two BMW employees from Pacific BMW in Glendale decided to “test drive” the new BMW 1 Series M Coupe. The ride was not your typical drive around the block, but rather a high-speed joyride through the residential streets of Glendale.

Proud of their “accomplishment”, one of the two employees in question posted a Youtube video of the joyride. Days later, major news outlets or TV stations picked up the story and started a river of articles on the web.

Pacific BMW management stepped forward and fired the two offenders.

The concern remained whether there was any damage to the 1M due to the excessive speeding while in the break-in period. An M-vehicle comes from factory with a warning letter advising against excessive revving and speeding prior to 1,200 miles.

For NBC LA, a BMW dealership representative said the car’s computer has not shown any damages.

But the saga continues. The rightful owner of the vehicle is requesting a $10,000 refund for the incident, the same amount paid over the base price of the 1M. We are not in possession of all information, but in a post over at 1Addicts, the owner explains in detail about the involvement of lawyers and the next steps.

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